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We create and collaborate. Our canvas is Premium Denim and Streetwear and we believe in creating clothing designed to embody our creative spirit and to represent those who share our philosophy.

We refuse to take ourselves too seriously and you won’t find us strutting down a catwalk. We are an idea, an inspiration, and a passion to create, to change and improve upon how we perceive premium menswear. We believe that creativity changes and improves things. Channelling our creative inspiration, we experiment with new ideas and then we seek to challenge conventional wisdom when we execute them.

We believe creativity enables us to see things in a different light; it allows us to improvise, to amend, and to improve what we design and it invites us to solve new problems in different ways.

We believe in collaborating with people who inspire us, who are like-minded and who risk all for the sake of their creative idealism. Together we can share new ideas and turn them into meaningful projects designed to make a difference. We believe in doing our bit for our local creative community and that by helping to nourish creative talent we can showcase, and work with, as many people as possible to inspire others to create more.